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It's no longer a secret that e-mail marketing is the most cost-effective way to market your company's products and services, but to utilize it properly, you need to know more than just a fan's e-mail address. FANTRAC's data-driven approach to fan acquisition and e-mail marketing helps entertainment professionals save time and increase their profits by building valuable one-to-one relationships with their fans. FANTRAC's advanced data-targeting capabilities are of particular benefit to touring acts. If you have an upcoming show in Los Angeles and you're announcing it to a fan in New York, your message is probably irrelevant. Do this more than once and all of your future messages may be ignored or deleted. The same goes for age restrictions. If a venue only admits ages 21 and over, and you send an announcement to a 16-year-old fan, your message is irrelevant, and will probably produce negative feelings. FANTRAC ensures that your fans only receive messages that are relevant to them. Using customer profiling, FANTRAC can design, implement and manage personalized, segmented (i.e. geographic, demographic, psychographic, and transactional) opt-in e-mail campaigns to help your company achieve its goals of customer relations, sales, branding, traffic, customer retention and acquisition. We understand the tremendous marketing opportunity that the Internet presents to the entertainment industry, and we are developing the knowledge, tools, programs and team to capitalize on it. Learn more.
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